EXPERIENCE MAPPING
WORKSHOP

Austin, TX   |   June 6th, 2013

MAPPING THE EXPERIENCE & ORCHESTRATING TOUCHPOINTS

As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your product or service. We’ll focus on the power and peril of the touchpoint—where customers connect with your product or service, and we’ll show how to map the customer journey across touchpoints and channels. We’ll explore how every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.

 
WHAT'S COVERED

Learn how to examine the full view of your users’ journey and draw a blueprint of those interactions at this full day workshop. Learn the characteristics of touchpoints so you can define them for your organization.

 In this workshop, you’ll learn how to:

• Get everyone involved in identifying touchpoints
• Visually describe what the user’s journey looks like
• Tell stories and craft narratives from the user’s point of view
• Use mapping as a catalyst to discuss organizational goals
• Orient teams around a shared understanding of the journey
• Expand on scenarios, personas, and mental models
   

WHAT ARE YOUR REFUND GUIDELINES?

We try to be as flexible as we can:
Sixty (60) days prior to the event you plan to attend, you may request a full refund.
Thirty (30) or more days prior to the event you plan to attend, you may request a 50% refund.
Less than thirty (30) days prior to an event, there are no refunds available.

You may always transfer your registration to another Adaptive Path workshop or conference within one (1) year of the date of cancellation, or assign another individual from your organization to go in your stead. Please contact us either way.

Please note that any refunds given will returned less the registration fee ($9.95) and the 2.4% fee PayPal charges for each registration.

WHAT DISCOUNTS DO YOU OFFER?

Groups
Want to bring your whole team? Great idea! If you can pull together 4 or more employees from the same company, we’ll let you in for less. Just let us know the number of folks you’d like to send.

Government Agencies
If you work for the any branch of the government (federal, state, or local), just contact us for a promotion code which will knock the price down by 25 percent. When you come to the event, show your government ID card or proof of employment on agency letterhead at registration to confirm your discount.

Students
If you’re a full-time student, we’ve got a discount for you, too. Contact us for a promotion code which will knock the price down by 25 percent. When you come to the event, show your student ID card at registration to confirm your discount.

 Please contact us at apevents(at)adaptivepath(dot)com for questions and more information about Experience Mapping Workshop or any other Adaptive Path conference or workshop.